Matsumoto Magic: Art, Sushi Experience & Castle Lights  1‑Day Adventure from Hakuba

Your perfect day starts here! Enjoy a guaranteed departure and a seamless journey, no transfers, no stress. Settle into our comfortable bus and let us take you on an extraordinary adventure: marvel at Yayoi Kusama’s mesmerizing art, learn the secrets of authentic sushi-making, indulge in shopping, and be dazzled by a breathtaking projection mapping show of Matsumoto Castle—all in one unforgettable day!

Price (per person)33,000JPY(tax included)
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Sushi Making Experience

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Matsumoto Castle

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Matsumoto Castle Projection Mapping

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Nawate Street

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Matsumoto City Museum of Art ©Matsumoto City Museum of Art

Tour Code
MI700M
Departure Date
January 20 ~ 24
January 27 ~ 31
(everyday, guaranteed departure)
Tour Conditions
Participants must be 12 years of age or older
Departure Location
Hakuba
Check Availability Calendar

Availability Calendar

Click on the desired departure date to proceed to the reservation page

Guide to Vacancy Information

Price

Departure Date Price (per person)
January 20, 21, 22, 23, 24 33,000JPY (Tax Included) Adult rates apply to all participants.
January 27, 28, 29, 30, 31 33,000JPY (Tax Included) Adult rates apply to all participants.
Point1
Sushi-making experience and lunch at Hotel Buena Vista
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  • Under the guidance of experienced Japanese cuisine chefs, participants learn how to prepare sushi rice, place toppings, and roll maki sushi. This hands-on experience allows participants to engage with traditional techniques and Japanese food culture, deepening understanding of Japanese cuisine and culture.
  • Enjoy your handmade sushi along with freshly fried tempura.
  • The course emphasizes food safety and hygiene, making it a valuable experience for food education.
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※This experience involves raw fish. Please notify us of any allergies or dietary restrictions at the time of reservation. 

(Image is for illustrative purposes only.)
Point2
Matsumoto City Museum of Art
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Opened in 2002, the museum mainly exhibits works by Yayoi Kusama, a world-renowned contemporary artist born in Matsumoto. The permanent exhibition features Kusama’s works as well as those by local artists.
Point3
Shopping at AEON MALL Matsumoto
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One of the largest shopping malls in the prefecture, featuring about 170 specialty stores, a food supermarket, and restaurants. Major anchor stores includes MUJI, GU, ABC Mart, and more. Visitors can also browse a wide range of skincare and health-related products, making it a convenient spot for both fashion and personal wellness needs.
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Nawate Street Matsumoto’s Charming Retro Shopping Lane
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Step into the nostalgic charm of Nawate Street, a lively pedestrian lane lined with quirky shops, local snacks, and frog‑themed surprises at every turn. Known as “Frog Street” thanks to its beloved kaeru (frog) mascot, this riverside walkway blends old‑town atmosphere with playful character.

Wander past traditional craft stores, vintage sweet shops, and cozy cafés as you soak in the friendly, small‑town vibe. It’s the perfect place to pick up unique souvenirs, try local treats, and enjoy a relaxed moment in the heart of Matsumoto.

Point5
Dinner at Matsumoto Tsunagu Yokocho
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One of the largest indoor drinking alleys in the region, featuring 12 unique food stalls. Enjoy local Shinshu dishes, sake, and popular foods from across Japan in a lively, friendly atmosphere perfect for bar hopping and mingling with locals and visitors alike.
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Point6
Matsumoto Castle Projection Mapping
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A popular winter event featuring stunning light displays projected onto Matsumoto Castle’s keep and stone walls. The show highlights traditional crafts, local history, and Northern Alps flowers, creating a magical winter sightseeing experience.

DAY1

[Meeting Point] Hakuba Tokyu Hotel Lobby

9:00 Depart Hakuba Tokyu Hotel. Guest who staying at accommodations other than the Hakuba Tokyu Hotel are also welcome to participate.

11:00 ~ 11:45 Visit Matsumoto City Museum of Art (permanent exhibition)
※Matsumoto City Museum of Art admission fee included

12:00 ~ 13:45 Sushi-making experience and lunch at Hotel Buena Vista
※This experience involves raw fish. Please notify us of any allergies or dietary restrictions at the time of reservation.

14:00 ~ 15:15 (Free Time) Shopping at AEON MALL Matsumoto
15:30 ~ 16:45 (Free Time) You can explore Matsumoto Castle or stroll around Nawate street.
※Matsumoto Castle admission fee included

17:00 ~ 18:15 Dinner at Matsumoto Tsunagu Yokocho. One of the largest indoor drinking alleys in the region, featuring 12 unique food stalls.

18:30 ~ 19:00 Matsumoto Castle Projection Mapping. Popular winter event featuring stunning light display projected onto Matsumoto Castle's keep and stone walls.

21:00 Arrive at Hakuba Tokyu Hotel.

※The times listed on the itinerary are estimated times. They may vary depending on road conditions on the day.

Tour Icons

Meals

Lunch: Sushi Making Experience. You will be enjoying handmade sushi along with freshly fried tempura.
※Allergies: raw fish, shellfish, soy, wheat (gluten), egg, sesame, mustard, and dairy. Some items may also contain imitation crab or sauces with additional allergens.

Dinner: Enjoy dinner at Matsumoto Tsunagu Yokocho, where you’re free to explore a variety of lively food stalls. A meal coupon valued at ¥5,000 will be provided.

 

Meeting Point

Hakuba Tokyu Hotel Lobby
Address: 4688 Hokujo, Hakuba, Kitaazumi District, Nagano 399-9301, Japan
Google Map: View on Map

Our staff will be waiting for you in the lobby holding a sign.

The emergency contact number for our staff will be provided via email on the day before your departure.

Tour Conditions (Abstract) 

Minimum number of participants 1 people
Meals

2x (Lunch, Dinner)

Tour Manager

No tour manager will accompany this tour.

Local staff/translator will support your trip.

※English translator

Operating bus and taxi company

Hakuba Koutsu / Same Class

Cancellation Policy

The following cancellation fee applies for the cancellations at the customer's convenience:

● 11 days or more before departure: No cancellation fee

● 10–8 days before departure: 20% of the total trip cost

● 7–2 days before departure: 30% of the total trip cost

● 1 day before departure: 40% of the total trip cost

● Day of departure: 50% of the total trip cost

● After trip starts or no-show without notice: 100% of the total trip cost

Please note that all cancellations must be made during our regular business hours.

Special Indemnity If a traveler participating in our Subscription Type Organized Tour has suffered injuries to his/her body or belongings due to a sudden and extraneous accident while participating in the said Tour, we will pay the traveler compensation and consolation money within the limits stipulated in the special compensation provisions of the Agent-Organized Package Tour Contract.
Other Tour Conditions ・The tour schedule may change due to bad weather and traffic conditions.
・We may cancel the tour or make itinerary changes if the typhoon/heavy rainfall emergency warning is issued or if it is clearly expected that it is dangerous or difficult to conduct a tour safely. (The tour will operate on normal rainy days.)
・The departure time on the homepage is as of current schedule.
・In carrying out this tour, we will rely on the provisions of our travel agency agreement based on the Travel Agency Act.
・About tour conditions and tour prices standard
These tour conditions base on December 1, 2025. Tour prices are calculated based on the valid fares and applicable rules announced as of December 1, 2025.
Refund Policy The refund will be credited back to your original credit card. Please note that the timing of the refund depends on your card issuer.
Privacy Policy

We will use the personal information you provide when booking a trip, such as your name, address, telephone number, and email address only within the scope necessary to contact you and to arrange transportation, accommodation, and other services related to your booking. We may also share this information within our corporate group to provide you with information about our services, promotions, and events.

Travel Planning and Execution ALPICO Nagano Travel Co.,Ltd.
5-3-1 Nakagosho, Nagano City, Nagano Prefecture, JAPAN
Commissioner of the Japan Tourism Agency Registered Travel Agency No. 669
(General Incorporated Association) Regular member of Japan Association of Travel Agents
Inquiry Form > Click here to send us your inquiry
Updated Date Dec 18, 2025
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